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year."

An example is My French Sailor, a small online business that sells quirky paper goods. It stocks a range of Easter cards, gift tags and Easter party invitations.

our sales to stop within three to four days of the Easter weekend due to postal delivery constraints," she says.

Proprietor Sunnie D'Elton Howard says trading has been slow but steady in the lead up to Easter. "We have snagged some sales from overseas which has been encouraging. Valentine's Day this year was incredibly busy," says D'Elton Howard.

Schoene is expecting Easter weekend sales to top last year. "Because Easter is outside school holidays we expect more people to be around. Overall we're hoping for a 10 per cent improvement in sales compared to last Nike Jacket For Women

"We're in a shopping centre, and overall the retail environment has been busier. I think people are more confident, they're more inclined to stop by our shop and buy something for the family on the way home," he says.

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She says Easter trading has been strong over the last two months. "We have seen sales grow by 60 per cent since the beginning of the year and this growth has remained consistent through our Easter sales," says Brereton.

Hot cross buns are some of the most popular products at this time of year. Schoene says people prefer traditional fruit hot cross buns, comprising 70 per cent of all hot cross bun sales. Twenty five per cent of hot cross bun sales are the choc chip variety, with mocha buns making up the remaining five per cent.

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In the run up to Easter, the site runs weekly Easter sales during which members can pick up Easter themed interior design products and home wares.

It's a different story for online businesses that ship products to customers. They have to draw a line in the sand when it comes to selling Easter products a few days before Easter so there's time for the products to reach consumers.

Hanna Frederick, Hungarian artisan chocolate maker and owner of Mmor Chocolate High Tea Szaln in Collingwood, Victoria, is another small business owner for whom Easter is an important time.

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Do you run a retail store? Are trading conditions better this year?

"Our team of stylists, interior designers, editors and experienced home wares' buyers spend months prior to Easter researching, discovering and picking up the latest trends for Easter styling," explains Brereton.

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Small retailers are reporting a mixed bag of conditions in the lead up to Easter. Some businesses like bakeries are hopeful of better sales this year as Easter does not coincide with school holidays, Nike Tech Fleece Sweatshirt

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"As an online business, we expect Nike Sweatshirts For Girls Black

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The business crafts Easter chocolates by hand, including Australian chocolate bilbies and traditional European Easter bunnies.

´╗┐Small businesses hopeful of strong Easter sales

Weather, of course, will play a large part in determining trading conditions over the Easter weekend. Poor weather is more likely to send customers into shopping centres, whereas fine weather traditionally encourages consumers to spend time outdoors. If you see retailers performing a rain dance this week you'll know why.

which means more families will stay home and buy from local shops.

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One such retailer is Adam Schoene, the franchisee at Bakers Delight Bondi Junction, Sydney. The store is in the Westfield Bondi Junction complex.

"Chocolate sales started to grow from around 18 March. But sales are lagging compared to last year," says Frederick, who is expecting last minute walk in sales over the Easter weekend to boost trading at the store.

Kayla Brereton runs The Home, a member only Nike Hoodie Zipper home wares web site, specialising in discounted luxury and brand name interior products sold at up to 70 per cent off the recommended retail price.

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