Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

Nike Windrunner Men's Jacket Black

up on another web site. Here an ad for this thing that you just looked up over there. And I understand that. That doesn bother me. It that they tracked me with my credit card information. What other information do they have?" wonders Lister.A Walmart spokesperson explained that it was just Lister name and zip code that the store system connected, not her credit card information. He said that information is highly secure and not used as an identifier.But this personalized "micro marketing" is something that business students at Coastal Carolina University have been studying. Their marketing professor and associate dean, Dr. Michael Latta, said that connecting web site shopping to the brick and mortar stores is not only the way of marketing in the future, but it also necessary for business."None of this is evil in a sense. Marketers are trying to reach people have shown in the past, they want," explained Latta.Even Coastal Carolina uses the concept of "Geo fencing," which generally relies on GPS tracking, to send ads to prospective students in particular locations.Associate Vice President for marketing at CCU, Matt Hogue, said that it all about where people are getting their information that caused a shift in marketing, and since most students are on their mobile devices, that where marketing is sent."Marketing and advertising haven really changed, the principles Nike Women Coats

GREENVILLE, SC (FOX Carolina) With GPS tracking and video surveillance cameras, it everyday retailers, shopping malls and grocery stores wanting to know where people are, and what they buying.As soon as smartphones and mobile devices became the norm, companies across the country had to find new ways to market to customers, and now they going straight to the source.They micro marketing, targeting, and tailoring their sales pitches to individual shoppers on their personal devices.Many people have seen the e mails suggesting products based on things they already bought with a certain company. Now it seems like businesses are linking profiles and making people realize they may know a lot more information than folks think.The issue comes with not knowing what it for.This happened with Renee Lister of Union. She said she bought an ink cartridge at the Union Walmart Supercenter and weeks later, she got an e mail suggesting more ink cartridges that she may also like.The thing was, Lister hadn bought the ink online, she used her credit card in person at the store. She said she never gave her e mail address at the store so it seemed like somehow, Walmart store system linked her credit card profile to her online profile."I know they do it with other web sites. When you Google something, it pop Nike Pullover Fleece Hoodie

´╗┐Smart phone technology lets stores track shoppers' every move

Nike Windrunner Men's Jacket Black

in Greenville use apps like and As users drive by certain locations, they ping with a message about store deals.With Haywood Mall "Mobile Shopper Club" app, customers can get coupons sent to their phone when they walk in the mall doors.Mall marketing director Stacy Jacobs thinks that this type of connecting with customers is not going away any time soon.She said, though, the mall doesn track customers or take their personal information. Mall staff only know shoppers are there if they check in on social media, and the coupon apps only know someone location to send a deal notification."I always tell people, if you don like these things, turn your Wi Fi off when you go in a store, you won get push notifications," said CCU Dr. Latta. He reminds people not to give out their information if they don want to hear from anyone.

Nike Windrunner Men's Jacket Black

of it. It the way it implemented that changed," said Latta.Latta explained that all companies want to do is to find out what the customers want to sell them more. The extent and information gathered, though, has many people who his students surveyed concerned.Companies are even using surveillance cameras to track customers in their stores.Latta expects that 40 percent of stores that use surveillance cameras have live monitoring, which means that real people can follow customers as they walk from their cars through a store. He said they documenting demographics and popularity of certain products. Some stores even put cameras in shelves to watch customers as they buying, according to Latta.Deveren Werne, with Liquid Technologies in Easley, outfits stores with these types of "artificial intelligence" cameras.He said while it not happening yet, soon, stores that offer loyalty cards will be able to track shoppers personally, with their card and the video surveillance."So they know who you are, what aisle you on. They know demographics of you, how old you are, what you make, how many people in your family, whether you have dogs or cats. They have all that data. And it scary because, where does the privacy end and where does the anonymous data collection begin?" Werne called the system "Big Brother" to an extent.He knows that shopping centers, groceries, and malls use "geo fencing" so when people enter their network barrier, they can send coupons for deals. But it almost all marketing that customers opt in for. Werne said by signing up for the apps, using Nike Windrunner Men's Jacket Black a store Wi Fi, or getting a loyalty card, customers are giving companies their information, and permission to use it."It in the fine print that nobody reads," said Werne.National shopping chains Nike Coat Jd

Nike Windrunner Men's Jacket Black

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